Rock in Rio revela números impressionantes

Rock in Rio revela números impressionantes

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terça-feira, 29 setembro 2015
Culturall

Evento revela números impressionantes[/caption]Foram sete dias intensos, loucos, aguardados, sonhados e desejados. O maior festival de música do mundo cumpriu o que prometeu: diversão para todos os gostos, caprichando no Rock sim, ao contrário do que muitos falavam e teve grandes medalhões assim como gratas surpresas. Um mar de gente invadiu a Cidade do Rock, que por duas semanas, se transformou em um enorme parque de diversões onde a música foi o tema principal.

Em mais de 150 shows ao longo dos dias, os palcos Sunset e Mundo tiveram desde o rock 80 do Ultraje e da Blitz até os monstros sagrados como Queen, Metallica, Elton John e Queens Of The Stone Age. O último dia recebeu uma chuva já prometida mas que só ajudou a lavar a alma na despedida, com os destaques para o som de AlunaGeorge, o trio norueguês A-ha e a badalada e colorida Kate Perry, que fechou o evento com uma superprodução, sua marca registrada. Com o sucesso esperado, Roberto Medina declarou nesta segunda-feira que já está organizando a edição 2017 do festival e nós só temos a agradecer e esperar que mais dias como estes venham e logo!

Leia algumas informações fornecidas pela assessoria do evento:

Leilão de guitarras – mais de 110 mil arvores serão plantadas
Desde o dia 3 de setembro, Rock in Rio, a Conservação Internacional e o Instituto E, associação voltada para o desenvolvimento sustentável, promovem um leilão de guitarras autografadas por artistas nacionais e internacionais que já compuseram o line-up do festival. Até agora, o dinheiro arrecadado garante o plantio demais 110 mil árvores nas margens do Rio Guandu. “Todo dinheiro arrecadado no leilão será revertido para ampliar a quantidade de mudas plantadas. Nomes como Rod Stewart, Queen, Metallica, A-Ha, Katy Perry e System of a Down são alguns dos mais de 30 artistas que doaram guitarras assinadas e Elton John assinará um teclado para a causa”, explica Roberta Medina, vice-presidente do Rock in Rio.

Após ter fechado parceria com o Rock in Rio e o Instituto E, associação voltada para o desenvolvimento sustentável, a Conservação Internacional (CI-Brasil), organização ambiental responsável pelo projeto de restauração florestal da região, conquistou outros aliados de peso. As empresas Taco e Submarino, o Governo Estadual, por meio da Secretaria do Ambiente (SEA) e o Instituto Estadual do Ambiente (Inea), a Prefeitura do Rio e a organização Onda Verde também se juntaram à iniciativa para angariar mais recursos para o Guandu.

Riotur divulga resultado de pesquisa com turistas no Rock in Rio
A Secretaria Especial de Turismo e a Riotur realizaram uma pesquisa com 515 pessoas durante os sete dias do festival com o intuito de obter o perfil dos turistas presentes nesta edição do Rock in Rio. A pesquisa apurou que é equilibrada a distribuição entre homens e mulheres (49,3% e 50,7%, respectivamente) e que 51% do total tem entre 18 e 31 anos. Solteiros representam 59% do total, 58,5% têm ensino superior e 58,2% chegaram de avião. Para ficar na cidade, 34,7% optaram por casa de amigos ou parentes, 26,7% por hotéis, 11,9% em imóvel alugado e 6,3% por albergues. A família (34,7%) e os amigos (33,2%) foram as companhias escolhidas para a viagem, e o meio de transporte mais utilizado na cidade foi o ônibus (44,3%).

O festival foi a motivação exclusiva para a vinda de 88,5% dos visitantes. Segundo a ABIH/RJ, a taxa de ocupação nos hotéis foi de 75% no período de 18 a 20/09 e de 70% de 24 a 27/09. Já a ACCARJ, associação que reúne os empreendimentos de cama e café e albergues da cidade, a taxa de ocupação para a segunda quinzena de setembro foi de 84,1%. A permanência média na cidade de 4,6 dias.

Sobre o Rock in Rio
Com 30 anos de história, o Rock in Rio é o maior evento de música e entretenimento do mundo por uma série de razões. Das 16 edições já realizadas, seis ocorreram no Brasil (1985, 1991, 2001, 2011, 2013 e 2015), seis em Portugal (2004, 2006, 2008, 2010, 2012 e 2014), três na Espanha (2008, 2010 e 2012) e uma nos Estados Unidos (2015).

Combinando todas as edições já realizadas, mais de 8,2 milhões de pessoas já participaram do evento. Outro número que não para de crescer é o das redes sociais, nas quais o Rock in Rio está quebrando recordes com mais de 11 milhões de seguidores. Em termos de atrações, somando-se as edições brasileiras, portuguesas, espanholas e americana, mais de 1.500 atrações musicais se apresentaram nos palcos do Rock in Rio, com um total de quase 1.300 horas de música, com transmissão para mais de 1 bilhão de telespectadores em todo o mundo, pela TV e Internet.

Ao longo dos anos, mais de US$ 530 milhões foram investidos na marca. Além disso, mais de US$ 23,2 milhões foram investidos em projetos sociais e ambientais. Mais do que os índices de audiência e de investimentos significativos, o Rock in Rio tem ajudado na economia dos lugares visitados: mais de 148 mil postos de trabalho foram gerados ao longo dos últimos 29 anos. Na Espanha, o festival é top of mind, superando a concorrência da Fórmula 1. Na edição de 2013, 46% da plateia do Rock in Rio era de fora do estado do Rio de Janeiro. O impacto econômico daquela edição na cidade, publicado pela Riotur, foi de R$ 1 bilhão, e as tacas de ocupação dos hotéis eram de cerca de 90% no período.

9 Comments

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